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How AI Is Impacting the Media Landscape

AI is profoundly impacting media production and postproduction environments, transforming how content is created, edited, and delivered. Here are some specific ways AI is influencing these areas: Transformative AI Tools Several AI tools are transforming media production and postproduction. Here are some examples: Challenges While AI is transforming media production, there are still challenges to …

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AI for Your Postproduction Media Workflows

In the fast-paced world of media production, where time is of the essence and creativity knows no bounds, technological advancements have always played a pivotal role in transforming the way content is created and delivered. One such groundbreaking innovation that has taken the industry by storm is artificial intelligence (AI). With its remarkable capabilities and …

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What Are Forced Narrative Subtitles?

We know that the most commonly used subtitles are – We have previously covered essential topics like the difference between closed captions and subtitles and the difference between SDH and non-SDH subtitles. In this blog, we will explain forced narrative subtitles and their uses. What are forced narrative subtitles? Forced narrative subtitles, also known as …

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What is the difference between SDH subtitles and closed captions?

One of the most common and confusing questions that often arise when we discuss media accessibility is: Are subtitles and closed captions the same? The growing media consumption and the rise of OTT channels have blurred the lines between the definitions of subtitles and closed captions. It is difficult to distinguish between the d/Deaf and …

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Human Versus Machine Transcription: Which Is Best for You?

With the increasing demand for accurate and efficient transcription, automated transcription software has become more prevalent in recent years. However, many people still prefer to rely on human transcribers for their transcription needs. In this blog, we will explore the pros and cons of both human and machine transcription. We will also consider factors such …

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Why are captions so popular in the non-deaf or hard-of-hearing population?

Did you know, according to a study by Verizon Media, 80% of people who use captions are not deaf or hard of hearing? Another similar study conducted by Ofcom (the Office of Communications), the United Kingdom’s regulatory body for broadcasting, found that 7.5 million people in the UK (18% of the population) use closed captions …

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